The Fullback, Fiat Professional's brand new work hero, is the result of understanding the actual needs of the professional customer - but it's also capable of meeting the needs of everyday life and leisure.
Robust and reliable, just like its namesake from the position in rugby or American football, the Fullback is ready to take its place in the medium-duty pick-up trucks segment sold across the EMEA region.
Adapted for individual markets and scheduled to go on sale from May 2016, the Fullback range includes four configurations, three trim levels, three engines and two gearboxes.
Fullback completes Fiat Professional's already extensive range of vehicles and marks another step forward in the brand's history, which, since 1901, has always stood for competence, reliability and innovation.Fullback, Fiat Professional's new medium-duty pick-up truck made its world début at the 2015 Dubai International Motor Show - the largest automotive event in the Middle East and North Africa - and will be available across the entire EMEA region from May 2016.
Backed by over a hundred years of history and an excellent reputation in the global LCV industry, the Fiat Professional brand is making another leap forward with the launch of Fullback, one that completes its current extensive range of products and services that are tailored to the needs of professional customers.
With Fullback, the Fiat Professional Brand makes a strong entry into the medium-duty pick-up truck segment in the EMEA region, where 675,000 units were sold in 2014 (23% of total sales in the LCV segment). This share is even larger in the Middle East - 58% - and in Africa - 52%.
This is, therefore, a highly strategic launch, and the new Fullback will definitely play a leading role in its segment thanks to its winning characteristics - robust construction and reliability. This unrivalled work hero is the result of understanding the actual needs of professional customers but it's also perfectly at ease when used in everyday life and leisure, thanks to its great versatility.
In short, the new Fullback is ready to take on any challenge, hence its name, which is derived from the key position in rugby or American football - the last man in the line of defence and also a defender in attack - which denotes a player who is capable of dealing with any situation.
http://www.fiatprofessionalpress.com/press/article/117381
