Kako je ovaj NAIAS u Detroitu i kako će to Alfi biti značajno tržište smo službeno neke stvari doznali tamo. Naravno sve je bilo poznato ali ne javno. Za onaj datum na 105. obljetnicu dolazi sedan, prije je bilo samo novi model koji će biti put ka ozdravljenju. Saznali smo da se za neka vozila planiraju hibridi. Saznali smo da dolaze novi modularni benzinski motori za sve brandove od 2 do 5 cilindara i to redni počevši sa 4 sa premijerom u Alfi. Inače ovo nije nešto što nismo znali, barem sam ja znao, vjerujem još neki sa foruma. Znamo, nevezano sa tim, da je proizvodnja farova, komponenti ovjesa i ostaloga za Giuliu već počela.
Tko želi intervju sa Sergiom može sve pročitati, je da je malo više oko Amera pričao.
Fiat Chryler CEO Sergio Marchionne speaks: 2015Izdvojit ću meni osobno najzanimljivije dijelove vezano za cijeli FCA.
I think last year we sold 1,017,019 Jeeps.
We laid out a plan back in May that takes this company from where we’re just about ready to report, from almost 4.7 million cars in 2014, to 7 million cars. That’s a huge shift in volume. The target for this year is in excess of 5 million.
Those are the key objectives. The other one, obviously, which Reid talked about this morning, is the launch of Alfa Romeo. I saw the car, an incredibly sexy animal out there, wonderful. We only make 3,000 a year. That’s not going to move the needle to get to seven million. So there is a whole series of product introductions that have been planned for Alfa over the next four years which will consume both capital and time, but we need to sell about 400,000 cars by the end of 2018. So those remain the key objectives going forward.
I can tell you right now that we already have the next phase – the next evolution of the Cherokee done. We’re working through the details and the last changes, so the car should be coming out within a period of 24 to 30 months. Obviously application of the nine-speed transmission on that vehicle has been a very painful application.
Engines. I had the conversation with somebody about an hour ago. Four-cylinder engines. I picked four. I could’ve picked two, three, five, it doesn’t matter. The level of uniqueness of those engines in the marketplace, will there really need to be developed standalone solutions for each carmaker, or whether you can do 85% of the development on a joint basis and take the remainder of the 15 to make them unique by working on particular attributes of the engine family, you’re talking about hundreds of millions of dollars of what I consider to be redundant, duplicated investments which ultimately do not bear any benefit to the consumer. And all of this is based on the fact that these are separate standalone entities.
Now I know we’ve gone through the smorgasbord in the ‘90s of buying companies and doing aggregations and we’ve bought big and we went global and butchered it and then went back and unwound all those things and recreated the beginning of the cycle. But the reality is that one of the reasons the large car companies are successful, and I’m talking about the large, large ones – the VWs of the world and the Toyotas of the world – is because they’ve mastered the concept of growth and standardization in a way which is effective. I think you could even do a better job than they’ve done, and I’m not trying to tell them how to run their business, but I think there are ways in which you could even improve on the uniqueness of the output of the standardization process and allow you to run a multi-brand environment by communizing a large portion of the industrial footprint and the industrial development cost space.
Kažu Ameri da vjerojatno nema šefa neke firme u branši koji je tako otvoreno pričao i koji se posuo pepelom.
Inače u pravu je onaj tko kaže da su prvo morali ulagati u Chrysler da bi mogli pokrenuti išta u Europi. Ne zaboravite da je donedavno europsko tržište bilo stalno u padu, da Italija stoji skoro nikad gore. Jednostavno ekonomski se nije isplatilo ništa raditi. Isto tako većina europskih brandova većinu svojih automobila prodaje sa gubitkom, još ih nije isplatila tipa Peugeot 208 ili Renault novi Clio. Jedino kome u cvjetaju ruže su premium brandovi. Mislim da se i tu pokazuje zašto su dva Projekta završila kao američki automobili, jednostavno ne možeš više nuditi kvazi-premium, treba to biti premium u punom smislu te riječi.
Isto je problem orijentirati se samo na Europu, Europa danas sve manje traži velika auta. Zato ću kao primjer dati Maserati. Prodali su ove godine nekih 35 tisuća automobila u svijetu, ne znam možda je više ovo otprilike govorim jer su već ima neko vrijeme prešli 30 tisuća koliko znam. Istodobno je u Europi prodano 6000, a u Italiji njih jedva više od 1200. Znači njima je Italija jedna patina ukupne prodaje u Europi, a nadalje ta Europa je jedna šestina prodaje u svijetu. Nemojte da vas iznenadi da to tako bude sa Alfom jer oni to i ciljaju. Glavna tržišta za premiume su SAD i Kina uz ponešto Arapa i Rusije. Tko to tako ne posloži je mrtav odnosno u tom slučaju je Alfa mrtva.
