Evo MiTo je predstavljena svjetskim novinarima u dvorcu Sforzesco. Preluksuzno.....
De Meo kicked off the presentation by stressing the importance of the MiTo in the brand's plans, "the first step in the Alfa Romeo comeback," he affirmed.
And he was keen to emphasise the apt setting for the launch, Milan, which also helped inspire half of the name. "It all starts here where Alfa Romeo was born. It pays homage to the industrial culture of Milan, a spirit which Alfa Romeo has contributed to." MiTo-he said-was conceived and designed in Milan and built in Turin; and that its unusual name also symbolises Alfa Romeo brand values as 'Mito' means 'myth' or 'legend' in Italian.
De Meo also looked to the inherent strength of the brand, commenting that there were more than
300 enthusiasts' clubs world wide, and with a nod to future plans, he pointed out that 100 of these were in the united states. He said that they were "following as script" drawn up by "authors of the past" and that they were
"Alfisti working for Alfisti".
A huge new plan is called for as in 730 days time on 24 June 2010 Alfa Romeo will celebrate its centenary-said de Meo, "We hope to bring this brand back," he emphasised, adding that in the next three years they will introduce more new models than has been the case in the last 10 years.
